Sales-supportive Public Relations

Sales-supportive Public Relations means that all communication tools focus on supporting sales activities.

Selling messages are perceived to be more credible when accompanied by PR activities rather than by classical advertising. PR is the right tool for brand development. Classical advertising is more suitable for defending the market position of well established products. Sales PR takes advantage of the possibilities of integrated communication.

 

Advantages

  • Provable increase in sales
  • Generation of new customer contact data
  • PR is more credible than other marketing instruments
  • Sales PR is usually cheaper than advertising